Digital Marketing Strategy
Learn how to plan and implement a digital marketing strategy to meet your business goals
Market Research –
Explore the benefits of conducting proper market research to ensure you are meeting your customer’s needs
Persona Creation
Find out how to identify and define customer personas to target your specific audience
SEO
Get to know the importance of search engine optimisation and increase organic traffic through search engines
PPC
Understand the benefits of using pay-per-click ads and learn how to deploy them effectively
Social Media
Learn to unlock the true power of social media and use it to reach your target audience at a global level
Analytics Tools –
Get to grips with the latest analytical tools to record and track important online business stats
Conversion Optimisation
Learn key conversion funnels to turn visitors of your website into paying customers
Content Marketing
Explore various ways to get meaningful content out to your audience to establish a brand- customer relationship
Email Marketing
Find out how to use effective email marketing to keep your customers informed about new offers, products and services